Cass Business School Charity Talks

How to make fundraising effective, legitimate and ethical

Lynda Thomas, Chief Executive, Macmillan Cancer Support 

Stephen Lee, Professor of Voluntary Sector Management, Cass Business School

After the many legitimate criticisms of charity fundraising, how have charities responded to the increased regulatory environment?  How have they increased income? Lynda Thomas, a fundraiser before being appointed CEO and someone with influential evidence and opinions on the critical debate, will tell us. Stephen Lee will respond giving more broadly based advice from his extensive practical and academic knowledge.

 

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