Cass Business School Charity Talks
How to make fundraising effective, legitimate and ethical
Lynda Thomas, Chief Executive, Macmillan Cancer Support
Stephen Lee, Professor of Voluntary Sector Management, Cass Business School
After the many legitimate criticisms of charity fundraising, how have charities responded to the increased regulatory environment? How have they increased income? Lynda Thomas, a fundraiser before being appointed CEO and someone with influential evidence and opinions on the critical debate, will tell us. Stephen Lee will respond giving more broadly based advice from his extensive practical and academic knowledge.