The Tools for Success: Identifying the best platforms to reach an audience

'The Tools For Success' is part of our What's Social Media Got To Do With It? series of sessions to help small charities improve and professionalise their social media communications.

 

In these half-day sessions you will be shown how to identify the best social media platforms to reach your audience, how to plan and schedule your communications and, in a practical workshop, how to get the most out of the available technology.

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The Tools for Success: Identifying the best platforms to reach an audience 

Engaging with audiences via social media is a vital tool for communicating news and spreading the word about campaigns.. However in small charities the role of ‘Social Media Manager’ often falls to the same person that is responsible for the day to day running of the charity and maintaining any on-line presence can be difficult to manage.

In this half day workshop you will learn how to identify the best platform for you to use to reach your different audiences and the best way to communicate your messages and ensure that your content can be found. Through a mixture of practical exercises and group discussion, you will analyse the main social media platforms and decide which works best for you and also create ideas for content.

By the end of this session you will:

  • Know what social media platforms are best for your communications
  • Have a good idea where your end users ‘hang out’ online
  • Know the best ways to communicate your organisations’ messages

 

 

The Tools for Success is part of our What's Social Media Got To Do With It? series of sessions to help small charities improve and professionalise their social media communications. Each session can be taken as a standalone workshop or sign up for all three to gain the maximum benefit.

For information about the other two sessions please follow these two links:

9 March 2017 - It’s Good to talk: Planning and scheduling your online communications 

23 March 2017 - Getting the best out of the tech: Harnessing online tools to get your content out

 

 

This session will be run by Andrew Davis, Director of the digital training and consultancy Thinking Outside the Blog. Andrew is a social media expert with over 15 years of experience working with a range of clients from multiple sectors to maximise their digital marketing.  He founded Thinking Outside the Blog in 2009 and also sat on the Ofcom Advisory committee for England between 2012 – 2016, where he ensured a strong focus on innovation, technology and small businesses.

 

Each session will run from 9.30 – 1pm and a Kosher Vegetarian lunch will be provided.